Latest post Mon, Aug 30 2010 10:30 PM by Larry Rubin. 47 replies.
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  • Tue, Jul 13 2010 10:15 PM In reply to

    • Marianna
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    Re: Bringing Composer into the Real World of the 21st Century

    Larry,

    In all of the computer stores I have visited in Japan over the past 10 years, I have only once seen an NVidia Quadro card "on the shelf".

    As others have said Quadro cards are high end Workstation cards that are not normally on shelves.

    There is , as far as I can read online, absolutely no truth in any rumours that have been started about the demise of the Quadro cards.

    Gary has had a "little" Smile experience working with and selling these cards.
    I tend to believe him.............

    Hope you win a lottery or something, so you can get a Quadro card.

    If you are really lucky, and Avid want to thank you for all the hours you have put into Moderating these Forums throughout the years they should see if they don:t have a certified system "on the shelf" in their labs that they can Fedex to you before the week is out!

    After all, it would make your life a bit easier answering forum questions from home, if you had a certified system to refer to!

    AVID TAKE NOTE Yes

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    Douglas

    Director of Online Communities and Forums/Customer Advocate [view my complete system specs]

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  • Tue, Jul 13 2010 10:22 PM In reply to

    Re: Bringing Composer into the Real World of the 21st Century

    "... it would make your life a bit easier answering forum questions from home ..."

    Um, yeah, that's my rationalization too, for the system I built at home.

    Symphony 8.8.x w/Avid Nitris DX, HP z420, Windows 10, QT v7.7.x, Hexa Core 3.2GHz, 16GB RAM, nVidia Quadro Series 2000 w/353.82. 2TB Boot, 2 x 3TB internal... [view my complete system specs]

    "There are few technological barriers.  You can fix almost anything if you throw enough money at it."
    *******************************
    Randall L. Rike, ACI, ACSR Mac*Win*Unity*ISIS*DS
    Systems Engineer @ BET Networks [a Viacom company]
    (wwld)

  • Tue, Jul 13 2010 10:30 PM In reply to

    Re: Bringing Composer into the Real World of the 21st Century

    The availability or lack thereof of Quadro cards aside, I think Larry's larger point about meeting the needs of the large broadcaster/post house and also the independent one-man-band still applies.  To me this is Avid's biggest challenge.

    Carl

    Media Composer 2020.6 w/Symphony/SS/PF options, HP Z-Book G6 17", i7-9850H 2.60GHz, 32gb RAM, NVIDIA Quadro RTX 3000, Windows 10 Pro [view my complete system specs]

    "There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper, and the people who only consider the price are this man's lawful prey."  - John Ruskin (1819-1900)

     

    Carl Amoscato | Freelance Film & Video Editor | London, UK

  • Thu, Jul 15 2010 4:58 AM In reply to

    • Ric
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    Re: Bringing Composer into the Real World of the 21st Century

     

    I understand avids tie with certain manufacturers. Apple has it easy with FCP they only have one platform which saves them a ton of money and time.

     Avid had a proprietary systems, remember?  while great they where so expensive and closed that the market clamored for something else. Personally I purchased a discreet edit system.

    Avid imop is trying to to play three fields part proprietary, part standardized and part open, which I think is their best option.

    They cannot open to much because they also sell hardware, be to proprietary because of the market trends nor be to open because they must maintain quality..  

    Working in  the pc world  can be a nightmare because of all the constant innovations. Their is now way to go forward if you have to satisfy everyone.

    We need to remember that the high end business is basically Avid that is where the money is.

    RC

     

    Sony Vaio VPC-F1390x- I7 740 turbo cpu,8 gb ddr3 ram, Nvidia 425, W7Pro Asus P5q Quad, Nvidia 570, 4gb ddr 2 ram w7pro [view my complete system specs]
  • Thu, Jul 15 2010 6:13 AM In reply to

    • luca.mg
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    Re: Bringing Composer into the Real World of the 21st Century

    Many of us have been asking for a more compatible Avid for years, especially with regards to the video card (the software would run on most Intel based computers), there are threads in this forum, in the feature request and the PC forums, welcome aboard Larry;

    rycar_m:
    We need to remember that the high end business is basically Avid that is where the money is.
    I totally disagree with that, it used to be like You say when an Avid system would cost hundreds of thousands, this is not the 21st century scenario, the high end business is a niche market, the MASS MARKET of the one man shops, hobby, weddings, indie, in house corporate, prosumer, You-name-it, is where the BIG money is, either Avid embrace this market or perish.

    As for Larry's shopping dilemma: clone the z400, pretty much the VideoGuys DIY 7, get an Intel X58 chipset motherboard; get either a Quadro FX 580 or 1800, depending on budget, my home system runs MC pretty well on a Quadro 560; a 3 disks stripe works best for HD video; if money is tight get an old QuadCore system like the one listed in my system specs: You can have it at a clearance price nowadays, but I really would avoid an ageing computer or You may want to change it in a few months time with the next Avid release.

    As a side note, Kirk or whoever is in charge at Avid may be reading this forum, but they are not answering lately: the last round of replies belongs to February 2010, is writing to this forum still useful to get an answer from management?

    Symphony 20.06, BM Intensity Pro 4k, Windows 10, i7-5930K, 32 GB ram, Quadro K620 [view my complete system specs]

    peace luca

  • Thu, Jul 15 2010 6:22 AM In reply to

    • luca.mg
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    Re: Bringing Composer into the Real World of the 21st Century

    drbgaijin:

    If you are really lucky, and Avid want to thank you for all the hours you have put into Moderating these Forums throughout the years they should see if they don:t have a certified system "on the shelf" in their labs that they can Fedex to you before the week is out!

    After all, it would make your life a bit easier answering forum questions from home, if you had a certified system to refer to!

    Spot on, humorous, and sharp, as usual.

    Symphony 20.06, BM Intensity Pro 4k, Windows 10, i7-5930K, 32 GB ram, Quadro K620 [view my complete system specs]

    peace luca

  • Thu, Jul 15 2010 8:14 AM In reply to

    Re: Bringing Composer into the Real World of the 21st Century

    luca.mg:
    ... As for Larry's shopping dilemma: clone the z400, pretty much the VideoGuys DIY 7, get an Intel X58 chipset motherboard; get either a Quadro FX 580 or 1800, depending on budget, my home system runs MC pretty well on a Quadro 560; a 3 disks stripe works best for HD video; if money is tight get an old QuadCore system like the one listed in my system specs: You can have it at a clearance price nowadays, but I really would avoid an ageing computer or You may want to change it in a few months time with the next Avid release.

    ...

    And to add to "Larry's shopping dilemma" is that a lot of people (probably the majority) don't want to build a computer from purchased parts.

    "When I spent 60k on a discreet edit digisuite system 10 years ago someone came up to me to offer fcp 2, I said it was a scam too." -Ric

  • Thu, Jul 15 2010 8:55 AM In reply to

    • luca.mg
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    Re: Bringing Composer into the Real World of the 21st Century

    BobbyMurcerFan:
    a lot of people (probably the majority) don't want to build a computer from purchased parts.

    As Gary suggested have Your local computer shop to assemble the system for You, or have a look at the HP z200 workstation, roughly the same price of the VideoGuys DIY (but not the same performance I guess).

    Symphony 20.06, BM Intensity Pro 4k, Windows 10, i7-5930K, 32 GB ram, Quadro K620 [view my complete system specs]

    peace luca

  • Thu, Jul 15 2010 9:13 AM In reply to

    Re: Bringing Composer into the Real World of the 21st Century

    These are fine solutions for subset of computer buyers. But this is simply not how people generally buy computers. It's not a mainstream answer for Avid's potential customers.

    Again, if Avid weren't losing money, then I would not even bother posting in this thread. The last off the shelf computer I bought was a Dell 333mhz in 1995.

    But Avid needs to make it relatively easy for people to buy a PC to run Avid on.

     

    -peace BMF :).

    "When I spent 60k on a discreet edit digisuite system 10 years ago someone came up to me to offer fcp 2, I said it was a scam too." -Ric

  • Thu, Jul 15 2010 12:46 PM In reply to

    Re: Bringing Composer into the Real World of the 21st Century

    BobbyMurcerFan:
    Avid needs to make it relatively easy for people to buy a PC to run Avid on.

    Thank you, BMF. That is the core of my argument. I simply do not have the necessary skill set to buy parts and assemble a DIY computer, and most all of the "mom and pop" small computer stores are gone in my area. Only the big chains, like Micro Center and Best Buy have survived, and I don't want to pay their (IMO) exorbitant tech services rates to build one for me. I should be able to go into a store, find a system that meets the system requirements, buy it, take it home, start it up and load Avid. I'm sure there are a huge number of potential Avid customers who want to use Avid and are only holding back and sitting on the fence because they're in the same position I am relative to DIY and they want the same thing I do.

     

    Newscutter Nitris DX 9.5.3.5 * Media Composer 5.5.3.6 (At Home on PC running XP Pro) * Symphony 6.5.2.1 (At home on MacBook Pro3,1 running 10.7.2) * Interplay... [view my complete system specs]

    Larry Rubin

    Senior Editor

    The Pentagon Channel

    www.pentagonchannel.mil

  • Thu, Jul 15 2010 4:12 PM In reply to

    • videoguy
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    Re: Bringing Composer into the Real World of the 21st Century

    Before we started doing our DIY articles, we would publish articles on taking an off the shelf computer and integrating capture cards from Pinnacle, Matrox and Canopus into it. Initially it was Micron machines, then Dell desktops and workstations. Over the years these "off the shelf" machines became unreliable for this purpose. The vendors would make changes in the build that would adversly effect our cards. Usually this had to do with choice of peripheral cards like sound, network or modems. Today most everything is integrated into  the motherboards, so that's no longer an issue.

    As for Dell, they no longer make machines that we feel are "NLE ready". They've gone after the mass market and chasing price points rather then performance. The only company still doing this is HP and yes, they get a premium for their workstation class machines.

    Back then you also had a small but solid group of system integrators. These guys would focus in on 1 or 2 different vendors and deliver optimized machines for video editing. They weren't your typical Avid reseller trying to push high end solutions, but specialists at building computers for video editing. Unfortunately profit margins and competition and the move away from hardware integration to software based solutions made it very difficult for these guys, and few remain. 

    There is a network of dealers who make high end gaming machines that do work well for NLE. Unfortunately these guys don't focus on this and often times the "go to" GPUs they integrate create problems for video editing apps. So it's a mixed bag. They also add some gaming tweaks that can result in stability issues for NLEs.  You have to make sure they know you are going to be using an NLE and you insist on a GPU you your NLE supports.

    The other big change in the industry has been Apple. Not just the dominanace of FCP, but the emergence of Intel based Mac Pros as the go to workstations. What I would love to see is Apple focus on a line of mid level content creation machines based on a single, non-xeon level CPU like the i7- 930 or upcoming 970 hex -core. I can only imagine how great it would be to have a Mac mini tower running OSX on a single quad or hex-core processor, loaded with RAM, and a freakin Blu-Ray burner for under $3K. They could do this easily if they wanted to. Unfortuantely I don't see any sign of this on their roadmaps. It's iMac or Mac Pro with nothing in between.

    Just some more info for ya and a little walk down memory lane.

    Gary

     

     

     

    Media Composer 3.5 ASUS P6X58D-E w/ Intel i7 980 Hex-core, 24GB RAM, PNY Quadro4000, Win7, SATA Boot drive, G-Speed eS for video [view my complete system specs]

    Videoguys.com 800 323-2325 http://www.videoguys.com We are the Digital Video Editing & DVD Production Experts

  • Fri, Jul 16 2010 12:20 PM In reply to

    Re: Bringing Composer into the Real World of the 21st Century

    videoguy:
    ... The other big change in the industry has been Apple. Not just the dominanace of FCP, but the emergence of Intel based Mac Pros as the go to workstations, ,,,

    Gary,

    As a seller of all the top end NLE's, can you comment on how MC5 is selling versus FCP, CS5 and Vegas? If you can't or don't want to, PLEASE don't feel any pressure. I don't want you to say anything that could get you into trouble.

    "When I spent 60k on a discreet edit digisuite system 10 years ago someone came up to me to offer fcp 2, I said it was a scam too." -Ric

  • Sat, Jul 17 2010 2:38 AM In reply to

    • videoguy
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    Re: Bringing Composer into the Real World of the 21st Century

    MC5 upgrades is the top selling product at Videoguys.com over the past 30 days. Customers are HAPPY and truly impressed with what Avid has done. MXO2 Mini sales are strong as well as Avid editors take advantage of HD monitoring for under $500!!

     

    Gary

    Media Composer 3.5 ASUS P6X58D-E w/ Intel i7 980 Hex-core, 24GB RAM, PNY Quadro4000, Win7, SATA Boot drive, G-Speed eS for video [view my complete system specs]

    Videoguys.com 800 323-2325 http://www.videoguys.com We are the Digital Video Editing & DVD Production Experts

  • Sat, Jul 17 2010 9:30 AM In reply to

    Re: Bringing Composer into the Real World of the 21st Century

    Well that's great to hear ;) :). And thank you very much for sharing!

    Thinking about this thread more, I think Avid should consider a policy of certifying at least one current model, high-end, consumer pc.

    It would be so much easier for many potential buyers if they could buy a brand new "HP such and such" for under $2K and know with confidence that it will run Media Composer.

    "When I spent 60k on a discreet edit digisuite system 10 years ago someone came up to me to offer fcp 2, I said it was a scam too." -Ric

  • Wed, Jul 21 2010 11:55 AM In reply to

    • switthaus
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    Re: Bringing Composer into the Real World of the 21st Century

    videoguy:
    MC5 upgrades is the top selling product at Videoguys.com over the past 30 days.

    That IS good news.  When customers are buying new, are the choosing Avid over FCP now?  That would be a real good indicator as Avid has a lot of catching up to do.

    Scott Witthaus

    Owner/Editor/Post Production Supervisor 1708 Editorial

    http://vimeopro.com/1708editorial/1708-editorial

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