Latest post Sat, Jul 25 2009 4:10 AM by POSTDIGITAL. 30 replies.
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  • Wed, Jul 22 2009 7:45 PM In reply to

    • Neil J
    • Top 200 Contributor
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    Re: How Avid started

    Well that's surely a little short sighted. If post houses struggle then what will editors do? Sure you might own your own "system" but how are you going to do all the ancillary work needed to deliver on to broadcasters, distributors etc. And don't you get work through post houses as well?

    Post houses struggle with diminishing budgets and alternate work flows when they have invested heavily in the very infrastrucures that we all need to finish our work. Some will survive others won't. It was ever thus.

    $2.5 k still buys you very little. And that's a fact.
  • Thu, Jul 23 2009 1:35 AM In reply to

    • NICKB
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    Re: How Avid started

    'how are you going to do all the ancillary work needed to deliver on to broadcasters, distributors etc.'

     

    File Export out of MC is 'good enough' for Broadcast, if its cheap they will love it!

    The post industry has had a mindset of increasing technical quality and getting as much $ as possible yet outside the post house the soup kitchens are being constructed which begs the question is that 4:4:4 2k edit to HDCAM SR for the kids to watch on YouTube  cost effective?

    I still think the industry is on a race to the bottom, how much is a DI color grade session in India ?  

  • Thu, Jul 23 2009 1:40 AM In reply to

    Re: How Avid started

    switthaus:

    conleec:
    Of course in inflation-adjusted dollars

    wonder what that $105k is in today's dollars?  Or, what would todays $2500 be back in 1991?

     

    $105,000 (1991) would be the same purchasing power as $166,283.15 in 2009.

    $2,500 (2009) would be the same purchasing power as $1,578.63 in 1991.

    Source: Consumer Price Index

    Intel Core 2 Duo E6750 2.66Ghz 3 GB Crucial Ballistix DDR2 800 (2x1GB, 2x512MB;) XFX GeForce 8800GT 512MB 250 GB Seagate HD (System) 3x500 GB Western Digital... [view my complete system specs]
  • Thu, Jul 23 2009 2:09 AM In reply to

    • NICKB
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    Re: How Avid started

    And the day rate of an early 1990's Avid editor?

  • Thu, Jul 23 2009 2:16 AM In reply to

    Re: How Avid started

    NICKB:

    And the day rate of an early 1990's Avid editor?

    $250 to $350 a day, depending on the client.

    Newscutter Nitris DX 9.5.3.5 * Media Composer 5.5.3.6 (At Home on PC running XP Pro) * Symphony 6.5.2.1 (At home on MacBook Pro3,1 running 10.7.2) * Interplay... [view my complete system specs]

    Larry Rubin

    Senior Editor

    The Pentagon Channel

    www.pentagonchannel.mil

  • Thu, Jul 23 2009 3:03 AM In reply to

    • switthaus
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    Re: How Avid started

    so even if one put $10,000 - $15,000 in todays dollars into an Avid set up (computer, software, goo), a small shop can pay for that system in a fraction of the time than a shop could back in the 1990's and it's cost/revenue on an Avid system.  Plus, so much more work today can be done outside the "traditional post house"  keeping more money "in-house".

    I agree that some of the large shops will survive (for the reasons stated above) but it can't be a comfortable business to be in right now.  And yes, the mid-sized folks must really feel the pressure.

     

    sw

     

    Scott Witthaus

    Owner/Editor/Post Production Supervisor 1708 Editorial

    http://vimeopro.com/1708editorial/1708-editorial

  • Thu, Jul 23 2009 12:48 PM In reply to

    • NICKB
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    Re: How Avid started

    The market for video editing has also expanded since 1990 due to the lower cost.

    Business is about providing a service to solve a clients problem and then adding extra value, however it is only the 'adding value bit' that makes the real profit.

    Production companies have been buying there own Avid's / FCP's to do 80% of the work in house, most editors now have there own system so if i were a post house owner, i would see that both my clients and my employees had there own Avid's and that would sure make me feel uneasy about the future!

  • Thu, Jul 23 2009 1:13 PM In reply to

    • switthaus
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    Re: How Avid started

    Neil J:
    $2.5 k still buys you very little. And that's a fact.

     

    if you have  been doing this for a long time, you know this is not an accurate statement.  The workflow I have today (MC and FCP on my home system, office system and laptop, editing anywhere with leading edge technology, only going to post houses for the last 15% of the work, or direct to web/DVD with no post house involved...), could not have been imagined 19 years ago.  For the editor, it is a great time to be in this business...

     

    That $2500, in comparitive terms, buys an entire new way to do business.

     

    sw

     

    Scott Witthaus

    Owner/Editor/Post Production Supervisor 1708 Editorial

    http://vimeopro.com/1708editorial/1708-editorial

  • Thu, Jul 23 2009 4:03 PM In reply to

    • switthaus
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    Re: How Avid started

    switthaus:
    That $2500, in comparitive terms, buys an entire new way to do business.

     

    With the new FCS3 at $999, those numbers can be cranked down a bit too....

    Scott Witthaus

    Owner/Editor/Post Production Supervisor 1708 Editorial

    http://vimeopro.com/1708editorial/1708-editorial

  • Thu, Jul 23 2009 5:59 PM In reply to

    • Haze
    • Top 150 Contributor
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    Re: How Avid started

    NICKB:
    File Export out of MC is 'good enough' for Broadcast, if its cheap they will love it!

    I have yet to see a broadcast spec sheet that says, "just make it 'good enough' and we'll take it from there". 

    Avid DS 11 | Z800, Symphony 6.5 | HP xw 8600, MC 6.5 | HP Z400, Unity Storage [view my complete system specs]
  • Thu, Jul 23 2009 6:14 PM In reply to

    Re: How Avid started

    "... is that 4:4:4 2k edit to HDCAM SR for the kids to watch on YouTube  cost effective? ..."

    Hopefully, you're kidding or being sarcastic.  We do a lot of HD 10-bit, 4:4:4 and 2K.  These are for primetime episodics and feature films.  Most of our clients haven't requested a Youtube downconvert, although we can accomodate them.  We also provide dubbing & encoding services, and can deliver pretty much anything they want, to where ever they want.

    If the only deliverable is YouTube, nobody starts at HD 10-bit, 4:4:4 or 2K.

    Symphony 8.8.x w/Avid Nitris DX, HP z420, Windows 10, QT v7.7.x, Hexa Core 3.2GHz, 16GB RAM, nVidia Quadro Series 2000 w/353.82. 2TB Boot, 2 x 3TB internal... [view my complete system specs]

    "There are few technological barriers.  You can fix almost anything if you throw enough money at it."
    *******************************
    Randall L. Rike, ACI, ACSR Mac*Win*Unity*ISIS*DS
    Systems Engineer @ BET Networks [a Viacom company]
    (wwld)

  • Thu, Jul 23 2009 6:46 PM In reply to

    • NICKB
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    Re: How Avid started

    "'good enough"

     

    I watched a Harvard business course on the importance of the term ''good enough' while the term does not sound very professional it is in fact very important in a business sense.

    So yes sure you can be immersed in 4k SR deliverables world but the end user if they are young are spending there time watching video over the internet on YouTube, Hula, BBC iplayer etc.

    I see Panavision are in trouble trying to rent out a camera for $10,000 a week in Hollywood now that RED1 has come along.

    The RED it seems is good enough even though 35mm Kodak film in a Panavision camera is better.

    Anyway Final Cut 7 now does 4k 4:4:4 at $999 as of today and at $999 it may just be good enough for the harvard business man who is paying everyones wages.

    So yes i am kidding, i am being sarcastic but i am being realistic in this world of budget cuts, and Randall you are in California so you must know California is bust and i hear some teachers are even on hunger strike which to me makes a $100,000 HDCAM SR deck seem like wrong priority in some strange way but yes i know it doesn't work like that.

  • Thu, Jul 23 2009 7:22 PM In reply to

    Re: How Avid started

    Interesting shift ... this season we'll be buying more storage than decks, but still need additiona SR's.  The good news is that $100,000k worth of storage offers more flexability and utility that a single deck might.  Many of our shows are moving toward DPX-based tapelss workflows.

    Symphony 8.8.x w/Avid Nitris DX, HP z420, Windows 10, QT v7.7.x, Hexa Core 3.2GHz, 16GB RAM, nVidia Quadro Series 2000 w/353.82. 2TB Boot, 2 x 3TB internal... [view my complete system specs]

    "There are few technological barriers.  You can fix almost anything if you throw enough money at it."
    *******************************
    Randall L. Rike, ACI, ACSR Mac*Win*Unity*ISIS*DS
    Systems Engineer @ BET Networks [a Viacom company]
    (wwld)

  • Thu, Jul 23 2009 8:34 PM In reply to

    • NICKB
    • Top 100 Contributor
    • Joined on Thu, Oct 13 2005
    • Posts 1,182
    • Points 16,295

    Re: How Avid started

    DPX seems to getting more mainstream it seems.

  • Thu, Jul 23 2009 9:55 PM In reply to

    Re: How Avid started

    DPX is the one file format that all ours systems can use.  No proprietary wrappers.  DS, Clipster, Pronto, Nucoda, DRS .... and with the new HP z800's ... whoo hoo!

    Symphony 8.8.x w/Avid Nitris DX, HP z420, Windows 10, QT v7.7.x, Hexa Core 3.2GHz, 16GB RAM, nVidia Quadro Series 2000 w/353.82. 2TB Boot, 2 x 3TB internal... [view my complete system specs]

    "There are few technological barriers.  You can fix almost anything if you throw enough money at it."
    *******************************
    Randall L. Rike, ACI, ACSR Mac*Win*Unity*ISIS*DS
    Systems Engineer @ BET Networks [a Viacom company]
    (wwld)

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