Latest post Sat, May 23 2009 5:19 PM by Larry Rubin. 57 replies.
Page 2 of 4 (58 items) < Previous 1 2 3 4 Next >
Sort Posts: Previous Next
  • Sat, May 9 2009 3:30 PM In reply to

    • NICKB
    • Top 100 Contributor
    • Joined on Thu, Oct 13 2005
    • Posts 1,182
    • Points 16,295

    Re: Why I love editing on Avid

    And yet the market votes for Final Cut Pro!

  • Sat, May 9 2009 6:18 PM In reply to

    • berga
    • Top 50 Contributor
    • Joined on Thu, Oct 13 2005
    • Stockholm, Sweden, Europe
    • Posts 1,658
    • Points 19,845

    Re: Why I love editing on Avid

    It is difficult to not lose market share in an increased competitive market if You start with 100%. But still, most high end editing and editing in major broadcasters is made with Avid. And in the low end, there are lots of Premiere and Vegas and Liquid which together out sells FCP.

    HP xw4600, 3.2Mhz, 4Gb RAM, Mojo. 500GB SATA Bootdrive, 3x500GB internal raid-0 for video, Windows 7 Pro Swedish, MC7 with Symphony option, Blackmagic... [view my complete system specs]
  • Sat, May 9 2009 6:19 PM In reply to

    Re: Why I love editing on Avid

    I love the way Avid handles super blacks and whites in souce media. In some NLE's everything below 16 and above 235 are just clipped to black or white upon ingest. Avid, on the other hand, preserves this information and lets you decide how to handle it.

    "When I spent 60k on a discreet edit digisuite system 10 years ago someone came up to me to offer fcp 2, I said it was a scam too." -Ric

  • Sat, May 9 2009 7:57 PM In reply to

    • Abeyta
    • Not Ranked
    • Joined on Thu, Oct 13 2005
    • Phoenix
    • Posts 198
    • Points 2,465

    Re: Why I love editing on Avid

    I just finished a project shot on HDCAM that featured underwater, aerial and nature footage. The underwater footage had bad color casts, was hazy and needed extensive color correction. 20 source tapes brought in at 220x and everything cut like butter, not one hitch. The color corrections realtime workflow (unlike other companes CC apps) was a breeze and the producer was blown away by how good the final shots looked.

    So I love the way the Avid system just works like a professional system should. I don't want to be distracted by workarounds, roundtriping or long renders when I am editing. Everything previews at full 1080 resolution to all my monitors so I know exactly what I am getting at all times.

    Mac Pro 2013 6 Core 3.5ghz, MC Symphony 8.7, 16GB RAM, D700, OS 10.10.5, Ultrastudio 4K, Pegasus2 R6 12TB [view my complete system specs]

     

    Derrick Abeyta | Blu Pixel

    Phoenix, Arizona

    www.blupixelpost.com

     

  • Sun, May 10 2009 3:46 AM In reply to

    Re: Why I love editing on Avid

    "... And yet the market votes for Final Cut Pro! ..."

    Please be more specific.  You need to define "ther market".  We're a major Hollywood post house, that also owns a large rental company.  We own 100's of Avid systems.  You can count the FCP's on one hand .. maybe two.  Hey, they're both just tools ... wonder why the math works out like that for us?

    Meanwhile, I realize that in several parts of the world, FCP has become dominant.

    Symphony 8.8.x w/Avid Nitris DX, HP z420, Windows 10, QT v7.7.x, Hexa Core 3.2GHz, 16GB RAM, nVidia Quadro Series 2000 w/353.82. 2TB Boot, 2 x 3TB internal... [view my complete system specs]

    "There are few technological barriers.  You can fix almost anything if you throw enough money at it."
    *******************************
    Randall L. Rike, ACI, ACSR Mac*Win*Unity*ISIS*DS
    Systems Engineer @ BET Networks [a Viacom company]
    (wwld)

  • Mon, May 11 2009 12:14 AM In reply to

    • switthaus
    • Top 50 Contributor
    • Joined on Thu, Oct 13 2005
    • Cobbs Creek, VA
    • Posts 2,256
    • Points 30,505

    Re: Why I love editing on Avid

    Randall L Rike:

      We're a major Hollywood post house, that also owns a large rental company.  We own 100's of Avid systems.  You can count the FCP's on one hand .. maybe two.  Hey, they're both just tools ... wonder why the math works out like that for us?

    Meanwhile, I realize that in several parts of the world, FCP has become dominant.

    I think Avid is trying to correct its marketing mistake of pointing at Hollywood and movie releases and saying "see, we are number one because these six movies were cut on our boxes".  Meanwhile, out in the real world of video communications FCP was making major in-roads on the huge amount of video communications outside Hollywood and other major markets.  I really think Avid understands that now and is trying to turn the tide over a wider range of communication needs.  They are playing a bit from behind, but the signs are better than they have been in a while.

    However, AMA kind of reminds me of how FCP does its media management!

    ;-)

     

     

     

     

    Scott Witthaus

    Owner/Editor/Post Production Supervisor 1708 Editorial

    http://vimeopro.com/1708editorial/1708-editorial

  • Mon, May 11 2009 12:23 AM In reply to

    • OliverPeters
    • Top 500 Contributor
    • Joined on Thu, Oct 13 2005
    • Orlando, FL
    • Posts 506
    • Points 6,795

    Re: Why I love editing on Avid

    Randall L Rike:
    We own 100's of Avid systems.  You can count the FCP's on one hand .. maybe two.  Hey, they're both just tools ... wonder why the math works out like that for us?

    That's probably not really a valid comparison. Historically producers and editors have rented Avids, but they've purchased Final Cut Pro. You won't see these FCP rental customers, because they simply bought a system instead of renting. That's not to say Avid isn't big in LA. Merely that rental volume isn't necessarily a good predictor.

    - Oliver

     

  • Mon, May 11 2009 2:35 AM In reply to

    Re: Why I love editing on Avid

    " ... You won't see these FCP rental customers, because they simply bought a system instead of renting ..."

    Or is it because "most" feature films still prefer to edit on Avid due to the collaborative workflow, media management, and reliability?  I really don't even hear about that many films being cut on FCP.

    Symphony 8.8.x w/Avid Nitris DX, HP z420, Windows 10, QT v7.7.x, Hexa Core 3.2GHz, 16GB RAM, nVidia Quadro Series 2000 w/353.82. 2TB Boot, 2 x 3TB internal... [view my complete system specs]

    "There are few technological barriers.  You can fix almost anything if you throw enough money at it."
    *******************************
    Randall L. Rike, ACI, ACSR Mac*Win*Unity*ISIS*DS
    Systems Engineer @ BET Networks [a Viacom company]
    (wwld)

  • Mon, May 11 2009 3:19 PM In reply to

    • OliverPeters
    • Top 500 Contributor
    • Joined on Thu, Oct 13 2005
    • Orlando, FL
    • Posts 506
    • Points 6,795

    Re: Why I love editing on Avid

    Randall,

    My point is that rentals of Avid systems is not a good metric because the economics favor FCP ownership. When you say most films - I think you have to define that as LA, studio-based productions. There are plenty of smaller indie projects cut on FCP and even a few Hollywood films. I would agree that the percentage is in Avid's favor, but I think that will change when the current crop of "name" editors retires and their assistants become the next generation of "name" editors.

    - Oliver

     

  • Mon, May 11 2009 8:44 PM In reply to

    • NICKB
    • Top 100 Contributor
    • Joined on Thu, Oct 13 2005
    • Posts 1,182
    • Points 16,295

    Re: Why I love editing on Avid

    Randall

    How much does it cost to rent an Avid system compared to buying, i am surprised there is much of a rental market these days, does it have a future? 

  • Tue, May 12 2009 12:04 AM In reply to

    • TCurren
    • Top 50 Contributor
    • Joined on Thu, Oct 13 2005
    • Burbank, CA
    • Posts 2,994
    • Points 37,745

    Re: Why I love editing on Avid

    NICKB:
    How much does it cost to rent an Avid system compared to buying, i am surprised there is much of a rental market these days, does it have a future? 

     

    There are a lot of reasons that studios rent.

    1: Support. It's not working. Dial one number. It gets fixed fast.

     

    2: Expense. It isn't just the cost of the MC software. There are monitors, decks, some form of routing control. Furniture, etc.

     

    3: Studio financing. When a production ends, anything left over has to be sold off. This is a PITA with an edit system.

    Symphony Nitris Classic, Symphony DX, MC Soft, MC Adrenaline, MC Adrenaline HD, Unity, Terrablock, ProTools [view my complete system specs]

    Terence Curren Alpha Dogs, Inc.

    Burbank, Ca

    www.alphadogs.tv

    www.digitalservicestation.com

    www.editorslounge.com

  • Tue, May 12 2009 12:31 AM In reply to

    Re: Why I love editing on Avid

    Terry made all the valid points.  When I got started with Avid products in Hollywood, in 1994, I was amazed that studios and productions rented.  But, they like to own "nothing".  If a project fails, or just wraps, they want to be able to make a few phone calls and be done with everything.  I got a call once on some gear that was rented and sbeing used in trailers at CBS Television City near Fairfax.  They asked me to come pick it up, that the show was done.  I asked when to come down.  They kinda laughed, and said if I got there in an hour, I could still pick the stuff up on the lot.  But, if I waited a few hours, the trailers would be somewhere in San Pedro.  My choice.

    Symphony 8.8.x w/Avid Nitris DX, HP z420, Windows 10, QT v7.7.x, Hexa Core 3.2GHz, 16GB RAM, nVidia Quadro Series 2000 w/353.82. 2TB Boot, 2 x 3TB internal... [view my complete system specs]

    "There are few technological barriers.  You can fix almost anything if you throw enough money at it."
    *******************************
    Randall L. Rike, ACI, ACSR Mac*Win*Unity*ISIS*DS
    Systems Engineer @ BET Networks [a Viacom company]
    (wwld)

  • Tue, May 12 2009 12:47 AM In reply to

    • Haze
    • Top 150 Contributor
    • Joined on Thu, Oct 13 2005
    • Posts 764
    • Points 10,205

    Re: Why I love editing on Avid

    ***Rant on***

    Is it too much to ask to have one thread on these forums that doesn't devolve into the same old FCP discussions?  I think Kenton's intent when he started this thread was to reflect on the positve aspects of editing on an Avid.  I doubt he had any intention of dredging up the tired FCP vs Avid debate.  It's been done so many times on these forums it's no longer interesting.  How about a Final Cut free day on the Avid forums?  Just one day when we all agree to not to talk about FCP, then the next day we can dive back in and rehash the same old arguments.

    ***Rant off***

    Back on topic.  I enjoy editing on Avid because I've been doing it long enough that the process is instinctive, I can move through the material quickly.  Because I spend less time thinking about the mundane task of placing and moving clips I have more time to focus on the story I'm trying to tell.

    Avid DS 11 | Z800, Symphony 6.5 | HP xw 8600, MC 6.5 | HP Z400, Unity Storage [view my complete system specs]
  • Tue, May 12 2009 12:58 AM In reply to

    • NICKB
    • Top 100 Contributor
    • Joined on Thu, Oct 13 2005
    • Posts 1,182
    • Points 16,295

    Re: Why I love editing on Avid

    Interesting about the rental, i would have thought that business would have been past it's best days.

    Do big Hollywood films ever just block book time at a post house that way the editor has all the 24hr support they need?

     

    Oh and my main love of Avid is the Trim Tool

  • Tue, May 12 2009 1:22 AM In reply to

    Re: Why I love editing on Avid

    We have many setups available for feature film editing.  Typically, they'll rent several Avid bays & systems, for the editor and his assistants, and maybe even production office space as well.  The Avids are all connected to a Unity.  If we also do the Telecine, we sometimes drop the Avid media directly on the Unity workspaces for them via our Avid MediaStation Telecine (MST) systems.  And, yes, one of the perks of renting is 24x7 tech support, not only from Avid ACSR's, but video engineers and other specialists.

    So, in keeping with the thread topic, I love Avid because we can use the Avid MST to streamline the delivery of Avid media to the editors.

    Symphony 8.8.x w/Avid Nitris DX, HP z420, Windows 10, QT v7.7.x, Hexa Core 3.2GHz, 16GB RAM, nVidia Quadro Series 2000 w/353.82. 2TB Boot, 2 x 3TB internal... [view my complete system specs]

    "There are few technological barriers.  You can fix almost anything if you throw enough money at it."
    *******************************
    Randall L. Rike, ACI, ACSR Mac*Win*Unity*ISIS*DS
    Systems Engineer @ BET Networks [a Viacom company]
    (wwld)

Page 2 of 4 (58 items) < Previous 1 2 3 4 Next >

© Copyright 2011 Avid Technology, Inc.  Terms of Use |  Privacy Policy |  Site Map |  Find a Reseller